Rabu, 21 Maret 2012

Samsung Apple sells three times in China ...


Android is the most popular operating system in the world, but iPhone is the single best selling smartphone in most countries. This has become an axiom almost indisputable, at least in the second part of the statement. Android has indeed caught on widely only between 2010 and 2011, while the iPhone is in first place for sales since its launch in January of 2007.
The last piece of the phrase, "in most countries", excluding China. The land of Confucius is in fact among those countries where Apple does not sell as in other countries worldwide. Due to economic conditions, technological and social is the apple with just 7.5% of the market, what is the largest mobile market in the world. Apple is fifth, while Samsung is enjoying the top spot with 24.3% of the units. Why this huge difference?
China is unique not only for its particular socio-economic status, but also by adopting a unique communications technology called TD-SCDMA. This standard is adopted only in China by China Mobile, but it covers about half a billion people. The three major operators in the country, in fact, China Mobile (655 million customers), China Unicom (200 million) and China Telecom (129 million). The total of 984 million people, a vast numbers. Two thirds of these, however, does not have access to an iPhone and Android choose.
Initially Apple iPhone has sold only through China Unicom and China Telecom has only recently added to its customers. China Mobile, which is the largest operator, will probably remain for a long time without an iPhone: Apple does not want to "bend" to implement a new standard on the iPhone, so until the adoption of 4G technologies LTE, scheduled for 2013-2014, you can not use iPhone on networks of China Mobile. This returns to the advantage of Samsung, which instead is more than willing to buy up large slices of a growing market and that still is only a fraction of its potential.
The flexibility of the manufacturer Koreano adapting their products to market peculiarities (such as products with dual SIM for Italy and China, or CDMA products in the U.S.) has proved a winning and has allowed get almost a quarter of an unlimited market. The numbers involved are very far from those European and Italian: if we think that the only China Mobile users for about 11 times the entire Italian population, we soon become aware of the gigantic proportions of this market.
It will be interesting to see, in future, if Samsung manages to maintain such a high market share once the LTE networks will begin to spread and be adopted by operators. It is rumored to be the successor of the Galaxy S II (called Galaxy S III, not yet a final name) that the iPhone 5 (or iPhone 4SS, or New iPhone, or iPhone 4.5S, or iPhone And Just) will be compatible with LTE networks, then it crashed will be conducted "at par". It will be a clash of titans, where the victory of one party over another is not obvious.
What do you think? Samsung fail to win against Apple in the future while maintaining its market share?


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